It was 10.00 am on Friday when the Valves Business Group was gathered at the Learning Centre (an auditorium) on the first floor to witness the launch of a new corporate blog. Mr. A K Banerjee, Vice President Valves Business Group launched the third phase of www.inflow-outflow.com on 20th February 2009.
The event began with a welcome address by Ms. Mayura Kumaran who also narrated the origin, history and transformation of inflow-outflow from a print newsletter to a corporate blog through many stages. Mr. S P Rajanish who heads the overall marketing function, addressed the gathering on the importance of customer communication in the modern business environment and the significance of this blog in enhancing customer relationship and brand visibility.
The Vice President, Mr. A K Banerjee, declared www.inflow-outflow.com open at around 10.40 AM IST. In his address, he appreciated the efforts and initiative taken by Marketing Services in developing this customer communication tool. He also stressed on the need for every department and individual to be innovative in one’s job and give a whole new dimension to the business environment. Mr. Banerjee has also addressed customers and the valves community through a video podcast in the blog and the same was relayed to the gathering.
Ms. Mayura Kumaran and Mr. Hari Prasad showed the navigation, contents and layout of the newly launched site to the gathering.
You rarely succeed unless you have fun in what you are doing. The element of fun comes from ones passion and enthusiasm towards the task. Likewise, this event was made colourful due to the enthusiasm and the subsequent efforts of Ms. Padmaja and Mr. Sundar. They were among the initial contributors for this blog. Mr. Banerjee presented a souvenir to Ms. Padmaja and Mr. Sundar appreciating their spirits.
As the event concluded, Mr. Banerjeee who was very enthusiastic and delighted about the blog, once again conversed on how employee participation is indispensable in sustaining the blog and moving forward with it. The marketing team thanked Mr. Banerjee, Mr. Rajanish and all the HOD’s for their support in launching this project.
